Search engine rankings play an important role if you want your business to get noticed by potential clients. Higher rankings are possible only through effective SEO (Search Engine Optimization).Search Engine Optimization is now more important than ever before with so much overcrowding and competition for top search engine placements on search engines, that getting a site ranked on top SERP's is like winning a war.Search engine optimization (SEO) may target various kinds of searches, including video searches, local searches, image searches, and industry specific vertical search engines. It helps you to increase the volume and quality of traffic to your web site.
SEO is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as "crawlers," to find, scan, and index your site.
Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The first step in SEO is to determine what we’re actually optimizing for. This means identifying terms people are searching for, also known as “keywords,” that we want our website to rank for in search engines like Google.
Once we have our keyword list, the next step is actually implementing our targeted keywords into your site’s content. Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position.
Off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites. It is valuable because it tells search engines that your website is important to others on the web.
We take the time to learn about our goals, products, the competition, and your marketplace of your business.In this phase, we review site structure and search engine rankings for your site and that of your competitors.